{"id":754,"date":"2025-09-29T12:25:23","date_gmt":"2025-09-29T12:25:23","guid":{"rendered":"https:\/\/dev.panese.it\/pinograssoricami\/about-us\/"},"modified":"2025-11-17T15:49:04","modified_gmt":"2025-11-17T15:49:04","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.pinograsso-ricami.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;hero-flex&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F6F4F2&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.85) 0%|rgba(0,0,0,0.47) 99%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/www.pinograsso-ricami.com\/wp-content\/uploads\/2025\/09\/pino-grasso-pino-raffaella.jpeg&#8221; background_position=&#8221;top_center&#8221; background_vertical_offset=&#8221;30%&#8221; min_height_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;150px||100px||false|false&#8221; custom_padding_tablet=&#8221;100px||50px||false|false&#8221; custom_padding_phone=&#8221;100px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;serif-title-center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;70px&#8221; header_3_font=&#8221;Instrument serif italic||||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_letter_spacing=&#8221;1px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;890px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||15px||false|false&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;38px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;18px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>About Us<\/h3>\n<h1>The Art of Artisanal Embroidery that Illuminates Haute Couture<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;630px&#8221; module_alignment=&#8221;center&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Since 1967, we have been creating unique embroidery for haute couture, weaving together technique, vision and collaboration with the great fashion houses.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.pinograsso-ricami.com\/wp-content\/uploads\/2025\/10\/pino-grasso-tratteggio-light-1.svg&#8221; background_size=&#8221;contain&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;flexible-column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F6F4F2&#8243; background_image=&#8221;https:\/\/www.pinograsso-ricami.com\/wp-content\/uploads\/2025\/10\/IMG_1835.jpg&#8221; background_position=&#8221;top_center&#8221; background_blend=&#8221;multiply&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;600px&#8221; min_height_tablet=&#8221;600px&#8221; min_height_phone=&#8221;350px&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;serif-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;55px&#8221; header_3_font=&#8221;Instrument serif italic||||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;||15px||false|false&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;18px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Our History<\/h3>\n<h2>Passion and Vision for the Art of Embroidery<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The story of Pino Grasso Ricami begins in Milan in 1967, in the heart of the creative ferment that made Italy a global reference for haute couture. From the very beginning, the atelier has distinguished itself for the quality of its artisanal embroidery and for its ability to dialogue with the greatest designers on the international scene. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, each creation has contributed to writing a page in fashion history: from runways to couture, from luxury pr\u00eat-\u00e0-porter to iconic pieces from fashion houses. The secret? A unique combination of technical expertise, love for detail and a spirit of continuous research.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The atelier&#8217;s archive, with over 16,000 samples, is the tangible sign of a vision that weaves together memory and innovation. Still today, each embroidery takes shape in expert hands, respecting a tradition that lives, grows and renews itself. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F6F4F2&#8243; background_image=&#8221;https:\/\/www.pinograsso-ricami.com\/wp-content\/uploads\/2025\/10\/pino-grasso-tratteggio-light-1.svg&#8221; background_size=&#8221;contain&#8221; background_blend=&#8221;overlay&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;flexible-column reverse-columns&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;30px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;serif-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;55px&#8221; header_3_font=&#8221;Instrument serif italic||||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;||15px||false|false&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;18px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The Founder<\/h3>\n<h2>Pino Grasso, the Artisan who Spoke to Fashion<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Pino Grasso dedicated his life to embroidery, transforming it into a true art applied to haute couture. With intuition and mastery, he was able to reinterpret historical techniques in a contemporary key, becoming a reference point for the most prestigious Italian and international fashion houses. His visionary approach continues to inspire the work of the atelier.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Discover more about Pino Grasso&#8221; module_class=&#8221;lightbox-trigger-pino&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F6F4F2&#8243; background_image=&#8221;https:\/\/www.pinograsso-ricami.com\/wp-content\/uploads\/2025\/10\/pino-grasso-ricami-storia.jpg&#8221; background_position=&#8221;top_center&#8221; background_blend=&#8221;multiply&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;450px&#8221; min_height_tablet=&#8221;600px&#8221; min_height_phone=&#8221;350px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;lightbox-content-pino&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; max_width=&#8221;800px&#8221; custom_padding=&#8221;4%|4%|4%|4%|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Pino Grasso<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Born in Milan in 1931, Pino Grasso discovered the tradition of embroidery by leaving his medical studies. That unexpected encounter with the world of broderie became for him a true life choice, marking the beginning of a journey destined to revolutionize artisanal embroidery for haute couture. <\/p>\n<p>In the 1950s he approached the French haute couture environment, coming into contact with prominent personalities such as Alfred Gaydan and Alexandre and frequenting reference establishments such as Lecocq Riou (Seler) and Rech. He collaborated with historic suppliers of raw materials \u2013 Fried Freres for pearls and rhinestones, Montezir for chenilles, Montezin for needles and crochet, Mathieu for metallic threads, Chaleyer, Berton and Mauriche for trimmings, Au Ver \u00e0 Soie for silk threads, Dupont and Beghe for varnishes and dyes \u2013 building a unique wealth of expertise and excellent materials. <\/p>\n<p>At the Mesrine embroidery workshop he refined his taste for design, the selection and research of materials, perfecting complex processing techniques. He expanded his horizon with contacts in other historic embroidery workshops such as Metral, Lanel, Goby, Lisbeth and Vermont, up to his friendship with Fran\u00e7ois Lesage, owner of one of the most important French embroidery houses. <\/p>\n<p>In 1967 he opened his own workshop in Milan, which he managed personally, overseeing every phase of preparation and execution. From the atelier, later joined by his daughter Raffaella, passed the most iconic names in Italian and international fashion: Shubert, Fabiani, Ognibene Zendman, Sorelle Botti, Senes, Mos\u00e8, Rosandr\u00e8, Rina, Galitzine, Veneziani, Marucelli, Mila Sch\u00f6n, Valentino, Lancetti, Raffaella Curiel, Gianfranco Ferr\u00e9, Gianni Versace, Giorgio Armani, Dolce &amp; Gabbana, Gai Mattiolo, Bottega Veneta, Emilio Pucci, Genny, Cavalli, Etro, Prada, Graeme Black, Albino, Francesco Scognamiglio, Angelo Katsapis, Alessandro de Benedetti and many others. The collaboration with Valentino, in particular, continued for countless seasons and led Pino Grasso to create dozens of pr\u00eat-\u00e0-porter and haute couture pieces.  <\/p>\n<p>Intuition, professionalism, forward-looking vision and the pursuit of absolute perfection transformed his workshop into one of the most important centers of Italian fashion: not only for the most precious embroidery, but for the ability to propose innovative solutions, use unexpected materials and invent new possibilities. A journey also recognized by the Centre du Luxe et de la Cr\u00e9ation in Paris, which in 2010 awarded Pino Grasso the &#8220;Talent du Luxe et de la Cr\u00e9ation&#8221; Prize in the &#8220;Invention&#8221; category. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.pinograsso-ricami.com\/wp-content\/uploads\/2025\/10\/pino-grasso-tratteggio-light-1.svg&#8221; background_size=&#8221;contain&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; custom_padding_tablet=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;flexible-column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F6F4F2&#8243; background_image=&#8221;https:\/\/www.pinograsso-ricami.com\/wp-content\/uploads\/2025\/10\/pino-grasso-ricami-raffaella-grasso.jpeg&#8221; background_blend=&#8221;multiply&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;450px&#8221; min_height_tablet=&#8221;600px&#8221; min_height_phone=&#8221;350px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;serif-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;55px&#8221; header_3_font=&#8221;Instrument serif italic||||||||&#8221; header_3_font_size=&#8221;18px&#8221; header_3_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;||15px||false|false&#8221; header_2_font_size_tablet=&#8221;45px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;18px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The New Course<\/h3>\n<h2>Raffaella Grasso, Continuity and Innovation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Today the atelier continues its journey under the guidance of Raffaella Grasso, who has been able to carry forward her father&#8217;s legacy with sensitivity, rigor and innovative spirit. With a team composed mainly of women, Pino Grasso Ricami continues to collaborate with the most demanding brands in contemporary fashion, enhancing each creation with care, research and authenticity. <\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;Discover more about Raffaella Grasso&#8221; module_class=&#8221;lightbox-trigger-raffaella&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;lightbox-content-raffaella&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; max_width=&#8221;800px&#8221; custom_padding=&#8221;4%|4%|4%|4%|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Raffaella Grasso<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]Daughter of the founder, Raffaella Grasso grew up immersed in the universe of artisanal embroidery, breathing from a young age the beauty of the gesture, the discipline of the craft and the creative energy of the atelier. After a long period of collaboration, she took over the direction of the atelier, carrying forward with rigor and vision the heritage built by her father. <\/p>\n<p>Under her guidance, Pino Grasso Ricami continues to be a reference point for the most important haute couture houses. <\/p>\n<p>Raffaella has been able to combine fidelity to tradition with constant attention to technical innovation and aesthetic research, building a highly specialized team entirely dedicated to excellence. 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